Loopback Brand Marketing
REsponsive Design // Style Frameworks // Brand Identity
Loopback Analytics offers hospitals and health systems a phenomenal platform for real-time management of patient care outside the clinical environment. Unfortunately, the company's website was dated and hard to comprehend, giving investors and partners an impression that the product platform would be just as unwieldy.
A complete redesign fitted the site with a new responsive UI, revised and clarified product and sales messaging, and provided the company with a suite of brand visuals that unified all sales and marketing materials.
Sample Site Designs
Responsive Breakpoints
Custom Iconography & Graphics
Logo Evolution
Brand Language Implementation
